Reach more customers.Beyond your usual media buys.

Bring your clients into a new kind of search journey.

Consumers are increasingly asking complete questions, exploring recommendations and researching through conversational search experiences.

Ad.com helps agencies extend client visibility into AI-powered discovery as those behaviors continue to grow.

• Reach conversational discoveryConnect with consumers while they explore topics, products and decisions through natural-language queries.
• Add relevant sponsorshipCreate opportunities for client messaging to appear around the subjects and questions being explored.
• Test emerging search behaviorAdd AI Search to an existing strategy without replacing the search programs already delivering results.

Ad.com’s AI search capabilities include AI Search Chat and dynamic search experiences across publisher environments.

Give successful campaigns more places to run.

Expand client reach across publisher inventory with visual advertising built to support awareness, consideration and response.

• Add incremental inventoryTake existing campaign strategies into digital environments outside the platforms already included in the client plan.
• Extend client creativePut proven messaging and assets to work across additional placements and audience opportunities.
• Optimize toward resultsEvaluate delivery, engagement and performance to determine where additional investment makes sense.

Reach audiences without interrupting the experience.

Bring client messaging into placements designed to complement the surrounding publisher content.

Native gives agencies another way to introduce products, services and ideas while audiences are already engaged in discovery.

• Fit the environmentUse formats designed around the content and experience in which they appear.
• Support discoveryReach consumers while they are reading, researching and exploring relevant topics.
• Generate qualified visitsMove interested audiences from publisher content to the client’s next step.

Turn relevant content into a media signal.

Build campaign relevance around what consumers are reading, viewing and exploring in the moment.

Ad.com uses the surrounding content as another signal agencies can incorporate into the media strategy.

• Target by topicAlign campaigns with content connected to the client’s category, offering or audience interests.
• Respond to the momentReach consumers while the subject matter itself is signaling relevance.
• Diversify targetingAdd contextual intelligence alongside audience, search and other performance signals.

Take client stories beyond the usual video platforms.

Extend video campaigns across digital environments where strong creative can build awareness, reinforce messaging and generate measurable response.

Extend client video strategies into connected television and streaming environments while keeping CTV tied to the broader digital journey.

• VideoAdd additional publisher and digital video opportunities to the media plan.
• OTTAdd streaming environments to existing video and cross-channel campaigns.
• CTVGive clients another high-attention touchpoint beyond traditional web and mobile media.

Keep client campaigns moving with the customer.

Consumers move between search, content, commerce, video and social experiences from the same device throughout the day.

Mobile gives agencies another way to keep client messaging present across those moments.

• Extend mobile reachReach consumers across mobile web, app and device-based environments.
• Fit the format to the screenUse advertising experiences designed around smaller screens and mobile behavior.
• Make action easyCreate a direct path from the ad to the client’s site, product, offer or next step.

Add social execution to the broader media plan.

Help clients reach audiences through paid social activity that works alongside the rest of their performance strategy.

• Activate relevant platformsBuild campaigns around the social environments that make sense for each client and audience.
• Adapt the creativeMatch campaign assets and messaging to platform-native formats and behaviors.
• Connect the resultsEvaluate social alongside other channels instead of treating it as a separate reporting stream.

Turn creator partnerships into a measurable media channel.

Bring creators into client strategies with campaigns built around audience fit, managed activation and trackable outcomes.

• Match the right creatorsIdentify creator opportunities based on the client, category, audience and campaign objective.
• Simplify executionCoordinate activation from campaign planning through delivery and optimization.
• Measure beyond engagementEvaluate creator campaigns through traffic, response and other meaningful performance signals.

Ad.com’s influencer offering includes vetted creators, managed activation and measurable campaign performance.

Put the inbox back into the client media mix.

Use email as another opportunity to introduce clients to new audiences, bring interested consumers back and create additional paths to action.

• Reach opted-in audiencesActivate against audiences built around permission-based email environments.
• Create new discoveryIntroduce client brands and offers through relevant newsletter opportunities.
• Re-engage interestBring consumers back after they have already demonstrated interest elsewhere in the journey.

Ad.com’s email offering includes newsletter opportunities, opted-in reach, re-engagement and measurable response.

Give client product feeds more places to perform.

Turn catalog data into dynamic advertising experiences that help shoppers discover, compare and move toward purchase.

Ad.com Shopping uses product information as the foundation for commerce-focused placements across publisher environments.

• Activate the feedUse current product information to power relevant shopping experiences.
• Expand product discoveryPut individual products in front of shoppers beyond the client’s own ecommerce environment.
• Capture purchase intentCreate additional opportunities as consumers move from browsing and comparison toward a decision.

Ad.com’s shopping capabilities include feed-powered advertising and formats such as shopping carousels and cascade experiences.

Give interested audiences another reason to come back.

Not every prospect converts on the first visit. Remarketing helps agencies reconnect client campaigns with consumers who have already demonstrated interest.

• Re-engage considerationBring client messaging back into view after a consumer has previously interacted with the brand or campaign.
• Support longer journeysStay present when research, comparison and purchase decisions happen across multiple sessions.
• Create another conversion opportunityUse follow-up exposure to help turn previous interest into measurable action.